A new survey by Food and Drink Industry Ireland (FDII), the IBEC group that represents the Irish food sector, has found that 78% of branded food products now carry Guideline Daily Amount (GDA) food labelling. The majority of retailers have also adopted the system for their own label products, and those that have now carry GDA labelling on 95% of their range. GDAs are a voluntary food industry initiative to provide consumers with clear nutritional labelling. However, almost two decades ago, the US adopted a format with for example cholesterol information that is not available on the GDA format - -  nevertheless, the GDA is an improvement on the previous confusing one.