IMI’s National Leadership Forum urges immediate global roadshow to enhance “Brand Ireland”; A case of putting the cart before the horse?
Apr 5th, 2009 | By Finfacts Ireland Business & Finance Portal | Category: News worldwide
The IMI’s National Leadership Forum has advised the Government to undertake an immediate global roadshow to enhance what it termed "Brand Ireland" and to move the international promotion of Ireland from an over-focus on low taxes as the country’s primary advantage. This proposal is simply a case of putting the cart before the horse at the present time. Public relations can be important but when based on substance and it would be foolish to view the Budget on Tuesday, as a major reform program rather than what it will essentially be - - a plan/outline of how to reconcile public spending and expenditure over the next five years.